If you haven’t seen “Toy Story 3,” you probably want to see it. Pixar is great at making movies the whole family can enjoy. The merger with Disney brought us movies like “Up,” “Wall-E” and “Cars.” All the movies have plots guaranteed to grab your heartstrings and pull (try not to cry during “Up”).
Disney/Pixar’s formula is perfect for kids, parents, teens and everyone in between. They reinvent age-old plots by adding witty dialogue and edge-of-your-seat action sequences. They are great movies!
But “Toy Story 3” is bringing a new audience to the theaters. I am 21 years old. I watched Up and Wall-E on DVD. I wouldn’t have paid $9 to see either in theaters, BUT the original Toy Story is one of the first movies I watched in theaters. I can’t wait to see this movie! All of us who grew up with Toy Story are guaranteed to follow the franchise. Want proof? One of many Facebook pages dedicated to teens and adults who cannot wait to see “Toy Story 3″.
This kind of dedication to an animation studio doesn’t just happen. Quick – What’s the Pixar logo/mascot? Yes. That little lamp’s name is Luxo Jr. Ultimate brand recognition leads to even more Facebook pages like “The lamp that ghetto stomps the ‘I’ in Pixar.”
Pixar does a lot of work to keep people interested in their movies and their studio. The Pixar Easter-egg hunt is a perfect example. The scavenger hunt and online buzz it created are examples of how they are making sure Generation Y loves “Toy Story 3” just as much as we loved the original.
Need more? How about Tom Hanks working at Wal-mart to promote movie merch? Oh, you didn’t hear about it? That’s because you can only find it at People of Wal-mart and Funny Junk – sites targeting young people.
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